So is this bag of gluten-free, kale, peanutty dog treats.
And the first birthday party for the kid down the street is for her parents, not her. And the same is true for most gifts we give people (they're for us, and how we feel giving them, not for the recipient, not really). And many benefits the company offers to its employees...
It's easy to imagine that the giver is focused on the recipient at all times. But, more often than not, the way the gift makes us feel to give is at least as important as how it makes the other person (or pet, or infant) feel to receive it.
PS if you think cat food is for cats, how come it doesn't come in mouse flavor?