This is the fear that kills brands and b2b sales and individual creativity. It's the fear without a name, without a face, without false facts that can be shot down or arguments that can be reasoned with.
This is the amygdala firing, the lizard brain being triggered without rational explanation.
When we are wrestling against the elusive and resilient fear with no name, often the only choice is to live with it, to care enough about forward motion and practical progress that we can come embrace the inner trembling that won't give up.
In market after market paralyzed with fear, this trembling might be the very best sign that you're on to something.