Next for the hip

The easiest quick opportunity remains the same: Yuppie Information.

What information can you offer the connected and the curious that they don't already have? This group is not only the most eager group of early adopters around, but they are so digitally connected that reaching them is easier than ever before.

No, it's not going to change the world, not right away anyway. But yes, if you're hoping to quickly work your way up the adoption curve, offering timely information to connected, educated, urban youth is in fact a great place to start.

On the other hand, the green fields and real wins will come from connections, mesh businesses and leadership for groups that aren't as peripatetic or spoiled as the digital yuppies.

       
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