The moment of highest leverage

It doesn’t happen often, but when it does, don’t waste it.

You’ve already won (or you’ve already lost). Right now, you can choose to do what’s in your heart, you can bring your real work to the world, instead of a lesser version, a version you think the market wants. After all, what do you have to lose?

When it feels like it’s hopeless or when it appears to be a lock, why not?

So you bring your true self to the work, your unadulterated effort, without negative self-talk and the sanding off of the interesting edges. Instead of compromise, you bring us vision.

Of course, when we see that reality, the kamiwaza of what you’re able to do when you’re not second guessing or giving up, the odds of transformation go way up. In fact, you haven't already lost, because your magical, vulnerable work changes everything.

You won’t get this chance again soon (unless you choose to). So go.

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