The truth behind what you need to do to develop true expert status

Amplify Your Expert Status – Pam Slim Keynote at Infusioncon from Pamela Slim on Vimeo.

Earlier this month, I was honored to present a keynote at Infusioncon, the user conference for Infusionsoft.

Infusionsoft is a local Gilbert, Arizona business that provides marketing automation software for small businesses. It is a great product, that I use in my own company.

During the conference, participants were learning all kinds of great ways to plan and organize their marketing so that they could extend their reach and multiply their profits. As business owners, we live and die from cash flow, so maximizing efficiency in our marketing processes is essential.

But sometimes we forget that maximizing profits and doing nifty tricks to capture emails and convert customers is only the tip of the iceberg.

If real, useful, credible products and services are not delivered to your customers, you will never build a great reputation and brand.

In my talk, I share the core principles that I have used to build a thriving community, healthy business and well-know national brand.

Perhaps my favorite suggestion is to create an Octagon for Information Products. I pray that at least three of my readers are MMA fans and will get my joke. :)

Please watch the video and let me know what you think! Thoughts, reactions, suggestions and ideas are welcome!

Thanks again Infusionsoft for putting on a truly useful and engaging event. It is so wonderful to see a company that gets both corporate culture and customer culture so right.


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