Thinking about placebos (a new ebooklet)

After months of working on this project, I confess to being amazed at how little we talk about, think about or use placebos.

Here's a 25-page ebook to get the conversation started. I think you'll find some pretty surprising research and analysis inside...

Feel free to share, or repost, or print it out:

Download the Placebo booklet

I wrote it as part of the curriculum of the Skillshare marketing course I'm teaching right now.

Based on what I'm learning about the power of commitment, we decided to double the price of that course at the end of April. The other course, on new business invention, also doubles.

Thanks for reading, share if it makes you think...

       
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