That's what gets done, of course. The urgent.
Not the article you haven't gotten around to writing, the trip to the gym that will pay off in the long run, the planning for your upcoming birthday party, dinner with your parents (who would love to see you), ten minutes to sit quietly, saying thank you to a friend for no real reason... no, we do the urgent first.
The problem, of course, is that the queue of urgent never ends, it merely changes its volume as it gets longer.
Yes, we've heard it said that it's the important, not the urgent, that deserves attention. But it understates just how much we've been manipulated by those that would make their important into our urgent.