What’s not here?

When you show me a business plan, a wireframe, a features list... whatever you're building, it's not enough to talk about what's there.

Tell us what's not there.

Tell us what you're choosing not to do, what you're not supporting, who you're not interested in working with.

If the there + the not there doesn't add up to the universe of choices, you've missed something.

       
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