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Understanding substitutes

This is a pretty long post, and I know that you could easily substitute another round of Angry Birds instead of reading it. I hope you’ll find it useful. One of the key elements of pricing is realizing that people...        

Stat of the Week: Mobile news traffic fell 8.5% during Facebook outage as users had to think for themselves

Confirming the influential role that Facebook plays in driving traffic to content-oriented websites, statistics gathered during a recent outage showed a decline in traffic as users had to find something else to do for a few minutes. From Marketing Land: Chartbeat, which provides real-time analytics for web publishers, found that overall ...

64 Public Relations and Communications Jobs Available Now

Looking for a new opportunity? Check out these jobs that have come across our desk recently. Have one you’d like to see listed? Just email [email protected] To get these jobs via email each week, subscribe to my free Sunday night email. Academia/Government Senior Media Relations Specialist (Job ID: 236897), Federal ...

PR Jots: Internal influencers, the challenge of (good) measurement, buying time in a crisis, and more

There was a ton of great PR and communications content in my reading pile this week, so it was a challenge to narrow it down to just a handful that I think you’ll appreciate the most. But here it goes: Shel Holtz points out that internal influencers within an organization often have greater reach to […]

Tribes and their perceived threats

Intermarriage has always been a problem, all the way back to Romeo and Juliet (and West Side Story, of course). Intermarriage de-demonizes the ‘other’, and the insecure tribe member sees this as an existential threat, the beginning of the end...        
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