It’s a bird! It’s a plane! Oh wait, no, it’s just a marketer.
Despite all my hard work, I probably won’t be able to fly without spending a couple hundred bucks and 2 hours waiting for airport security. (Also, I hear laser vision doesn't work as well when you're wearing glasses.) But just because my super hero dreams have been shattered, doesn't mean you shouldn't celebrate your super hero abilities ... your super hero marketing abilities.
That's right. Even if we can't fly faster than a speeding bullet, we all still have certain marketing super powers that we should be proud to celebrate. Some of us know our strengths already, and some of us may still be trying to find them. Either way, if you've ever wondered what makes you and your colleagues such effective marketers -- the Bruce Wayne of blogging, the Incredible Hulk of Analytics -- this fun little decision tree is for you.
So, are you ready to find your marketing super power? Figure it out now so you can keep flexing those marketing muscles of yours.
Alright, have you found your marketing super power? Great! Now, like true marketers, let's analyze it so we can learn what it means ;-)
What Your Marketing Super Power Means
The Blogger: You are the master of written content! As a super hero blogger, you are truly in tune with and knowledgeable about your particular industry. Not only are you driven by your passion for marketing, your industry, and the written word, but you're also mind-blowingly organized. Most likely trained by blog writing ninjas in the mountains of Tibet (kind of like Bruce Wayne), you’re pretty much Batman (or Batwoman), but better because, well, you blog.
With this great power, comes tons of research! It’s no secret that a blogger’s best friend is timely and accurate information. So, be sure to stay on top of industry news, statistics, and new studies to provide your readers with the highest quality, most relevant content possible.
The Social Butterfly: Everybody loves you, and you know your way around the social networks like Tony Stark knows his way around the electromagnetic spectrum -- yeah, he studied electrical engineering at MIT. Needless to say, you’re a genius when it comes to engaging with people on a regular basis, and you know how to represent the personality of your company on social networks.
As a social media mastermind, you’ve got to stay focused on how to maintain meaningful relationships between your brand and its many fans, tweeps, and connections. Remember, your greatest tool is your ability to relate, connect, and use thoughtful content to keep people engaged. Make them love your brand as much as they love you! Each social network has its own nuances, and it’s up to you to discover them to best reach your audience.
The Analyst: Patient, logical, and obviously analytical, your powers lie in your insatiable appetite for statistics, and how those statistics can make or break any marketing strategy. You don’t worry about the content and how attractive it looks -- you live for what the numbers tell you about that content. Analyzing data, and using it to adjust tactics and strategy is your super power.
We’ll call you the Professor X of your marketing team, always keeping a cool head and logically finding solutions and better practices for improving your company’s marketing strategies. Remember to keep your eyes on market conditions and changes in your industry that may affect your company’s performance, and make suggestions to help battle these changes.
The Optimizer: Patience and a strong understanding of what makes marketing offers attractive are your greatest gifts. Your assets revolve around your ability to work between the realm of analysis, and content. Not only do you understand how the content -- both in copy and design -- affects your marketing strategy, but you know how to increase its influence through optimization. You, my friend, are the Mystique of the marketing team. In order for you to be at your best, you take on the role of many to perform the tasks of one.
As the optimization expert, you must understand how your work affects both Sales and Marketing. You should make recommendations to your team on how to best optimize their landings pages and content by changing URLs, replacing graphics, adding keywords, changing layout, and editing forms. And don't forget to try new, innovative ideas when optimizing anything for your company!
This decision tree didn't cover all areas of marketing -- was your marketing super power left out? Share your super power, and what qualities make for excellent marketers in the comments.