Federal agencies can join the legion of amateur cooks and interior designers in posting photos to Pinterest now that the social media site has added federally friendly terms of service, the General Services Administration announced Jan. 8.
The GSA agreement with Pinterest, which is good for all federal agencies, is the 62nd it has reached with social media providers. Many federal organizations haven't waited for government-specific terms of service, however; the Army, Navy and National Guard joined the site in early 2012, while the White House announced its Pinterest account in December.
"The holidays are an especially exciting time for the White House to start pinning," Kori Schulman, White House director of online engagement said at the time.
The Pinterest terms of service came under criticism in 2012 for appearing to claim ownership of uploaded photos; the company revised its terms in March, announcing the change in a blog post that now appears to have been deleted.
Usage of the photo-pinning site has boomed; according to an April 2012 report from marketing service Experian, Pinterest is the third most popular social networking site behind Facebook and Twitter.
GSA launches social media account registry
Agencies should make social media easier to locate and concentrate efforts, finds study
DHS: We mainly monitor the social media of government officials