Media Bullseye Roundtable 2014.8 with Guest Co-Host Shel Holtz

In this episode of the Roundtable, we welcome Shel Holtz, co-founder of the FIR Podcast Network, to discuss three topics:

– Why the C-Suite doesn’t get social media — and what can be done about it, including teaching social media advocates more about business.

– How to use internal influencers to augment announcements by senior management, including a look at the similarities between internal and external communications.

Whether the ALS Ice Bucket Challenge represents a successful model to follow, and how other organizations are likely to react to the viral reach of this program.

Get this podcast:

This entry was posted in Communications. Bookmark the permalink.

Comments are closed.