The U.S. Army hosted an online chat today via its official @USArmy Twitter account to talk about the role of social media in the organization, and how the Army employs tools like Twitter to tell its story.
Staff Sgt. Dale Sweetnam (@DSweetnam) responded to a host of questions and comments labeled #ArmyChat for about an hour this afternoon, serving up a number of helpful points on how to best manage content on different platforms and how to engage with users across the web.
Sweetnam also responded to some questions about the Army’s policy regarding soldiers and employees tweeting from their personal accounts. The Army has actually developed a social media handbook that encourages members of the military to use the Internet to share information while being mindful that OPSEC (Operations Security) is always a top priority when speaking publicly.
According to OhMyGov’s media tracking platform, the U.S. Army has more than 220,000 followers for its @USArmy handle alone, and has grown its Twitter following by 3% since January 1. The Army ranks second among large government agencies in Media Power and also has almost 1.7 million Facebook followers of the main U.S. Army page.
You can see the entire chat session here on Twitter.
Today’s #ArmyChat produced more than 175 tweets, with 17 direct responses from @USArmy to questions posed by the Twitter community. Overall, the Army noted in a tweet that the chat session was a success, and that it plans other similar events in the future.
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