Yet again, lots of news happened in the world on inbound marketing: Google updated its algorithm, a social network released an exciting new feature, and one media publication had a hilarious misstep, among other stories.
We know you're down in the marketing weeds all week, and it's really hard to stay on top of the news when you're heads-down creating amazing marketing. So instead of scouring every single news site hoping to get caught up, just keep reading. You'll be finished in no time. ;) Here we go!
This week, Google sneakily updated its Webmaster Guidelines' Link Schemes document with a section condemning unnatural links that "weren’t editorially placed or vouched for by the site’s owner on a page." It also said that "large-scale article marketing or guest posting campaigns with keyword-rich anchor text links" can also negatively impact a site's search rankings ... which basically means that search engine optimized press releases and guest posts could end up hurting your marketing, not helping it.
That being said, not all hope is lost. For all of us who try to optimize our press releases and guest posts for search (aka every inbound marketer ever), we need to be very careful about how we link anchor text and shift our linking strategies to focus even more on the reader experience. Check out our blog post to get some tips for avoiding the SEO fall-out in press releases and guest posts.
Poor Tribune. We really included this story for the giggles, especially since most marketers have made the mistake of inadvertently publishing something on their website at least once in their life. Let the lesson for us be to double -- or triple -- check every piece of content before we hit "publish."