Pick Tech to Suit Your Needs, Not Tech That’s New

I just used Nudgemail to send myself a reminder. It’s the first time I’ve used that app in about 5 months, maybe. But I love it. Marshmallow Guy Boy

Nudgemail is so simple. I just send email that looks like this: “[email protected]” and subject: “Remind me to bother Adrian about my book proposal,” and guess what’s going to happen? Mail. Will come. To my Inbox. And remind me to bother Adrian.

The Shiny New Tribe

There are lots of people in the “shiny new” tribe. You might be one. I used to be. But I got out. Know why? Because the two most successful tools I’m using in my business are much older than five years. My newsletter and podcast aren’t new. They aren’t shiny. They’re just really effective for my business.

Pick What Works

I love paper. I carry at least one notepad with me all the time. Yes, I also dictate notes into my iPhone. But when I need to do something fast, paper is it. Regular, non-special paper. It works. Paper

In looking over what it’s going to take to get my next phase of my company going, precious little of it is highly technical in nature. And yet, some of it is just tech that works. One instance: the cloud. Finally, people are getting it and figuring out a real live solution set to how they want to move files around, store information, etc. Me? I’m using a blend of Dropbox and Google Drive and SkyDrive from Microsoft. and it all works. You don’t need “new.” You need “works.”

Aim for an Outcome

Instead of asking “what’s new,” switch the question to: “What will help me reach my desired goal of _____?” This seems simple, and yet, it’s not how we look at such matters.

Yes, you will miss something. No, it won’t matter much. Until it does. The cult of “must know today” rarely creates anything amazing, because they’re busy staying up on matters.

Me? I’m writing out plans on a yellow legal pad, and I’ll be launching something later in the year that might be shiny and new. Only, it’ll serve those who have an outcome in mind, not an interest in shiny.

And you?


Please Consider Getting My Newsletter

Here’s exactly what you get when you sign up to my newsletter: I write you a weekly newsletter every Sunday. In it, I’ll tell you a story that will illustrate some point that’s useful to your life, your business, your organization, or maybe all of these. I’ll invite you to participate. I’ll be very personal. My goal is to help you build a strong, sustainable, relationship-minded business.

This letter is written be me, Chris Brogan. If you hit reply, the reply goes to me. I respond as soon as I can. Most people can’t believe how fast, but don’t let me get your hopes up. Sometimes, it takes a few days. But if you hit reply, I’m there.

If I intend to sell you something (and I do that, sometimes), it’ll be very clear. Somewhat comically so.

So join me. I respect your privacy and will honor your trust in us.

Join us for free and get valuable insights that you’ll end up eagerly awaiting. This is a community pretending to be a newsletter. You are why I write it.

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