So who’s liking federal Facebook pages? You’ll be surprised

So the revelation that most Facebook 'likes' are most likely fakes is making your boss (and his/her boss's boss) reevaluate that whole social media thing. But we got to thinking: who exactly is trawling through all those government Facebook pages and who wants to follow their content?   To get an idea, we've compiled a short list...beginning with NASA.

1)  The National Aeronautics and Space Administration (NASA). According to the NASA “likes” page, has over 994,000 “likes”.  However, the vast majority of recent "likers' are from Krung Thep, Thailand. This may be explained to due to the agencies recent postponement of plans to use nearby U-Tapao airbase perhaps making residents happy enough to click the "like" button but also follow the news cycle.

2) The Central Intelligence Agency (CIA).  Because of its status as the go-to intelligence agency, the CIA is expected to get a lot of attention from foreigners.  According to this weeks stats, those that "like" the CIA appear to be 18-24 year-old Indonesians. With speculation that up to 1.8 million Indonesians may be extremists, their interest in what the CIA publicly posts may be tied to providing some insight onto who they are hiring what skill sets the CIA needs which when pieced together may prove to be useful "intelligence".  Unfortunately for those extremist "likes" they may not really prove that useful since the CIA appears to have pulled it's official Facebook page.  

3)  The NASA Community Page. Separate from the official  NASA Facebook page, the community page is set up for users to share photos, links, remarks and other information in ad hoc, collegial fraternity of space geeks. Yet the vast majority of this week's "likers" seem to be from Mexico City. Perhaps a result of upcoming ISS Sightings in their night sky.

4) International Atomic Energy Agency (IAEA). Though not a U.S. government agency, the United States does participate in the IAEA, so one would expect some interest from the international community. Not surprisingly, Japanese "likes" in the IAEA peaked this week, following their report on an ongoing mission to review the safety of the country's nuclear power plants. 

5) The United Nations (UN).  The UN is getting some attention.  So who are big "likers" of the UN on Facebook page? Young Egyptians but what are they really liking?  Policies, comments, news stories? 

So there you have it, a handful of government Facebook pages with a snapshot of current "likes".  So what does all this mean?  Clearly, the data on the surface is meaningless unless deeper analysis is conducted, that is, if you expect to convince your boss (and his/her boss's boss) that this jump into social media is helpful to your overall mission.


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