10. Misery Has More Company Than People Think:
Underestimating the Prevalence of Others’ Negative Emotions
Alexander H. Jordan, Benoît Monin, Carol S. Dweck, Benjamin J. Lovett, Oliver P. John, and James J. Gross in Personality and Social Psychology Bulletin
They’re the worst kind of Facebook friend. No, not the kind that keeps sending you invites to Mafia Wars. Rather, they’re the people who always have the sweetest, happiest posts about their lives. They write sweet motivational messages, post pictures of the romantic things their boyfriend is always doing for them, and not a day goes by without a video of a baby or a kitten. But are those people on Facebook really as chipper as they always seem to be? Probably not.
A recent study by Stanford University doctoral student
Alex Jordan revealed that most Facebook users underestimate how unhappy their
peers are on the social media site. Participants in the study reported that
they often choose to not post depressing news, resulting in a skew of
positive-to-negative posts. In addition, the more they underestimated others' sadness, the more
unhappy they became.
BlogHer’s fourth annual Social Media study provides a definitive view of how women used blogs, social media and digital technology in 2011.
One of the most interesting results from this year’s
study was the new economic power of bloggers. Eighty-eight percent of
participants in the study considered to be “active blog readers” said they
trust the information they get from the blogs they visit on a regular basis. In
addition, more women valued product recommendations from bloggers over
celebrity endorsements. Sorry, Kardashians, your product-shilling ways are so
8. Alcohol References
on Undergraduate Males’ Facebook Profiles
Egan for American Journal of Men’s Health
Feel like you need a drink? It could be because of all the Facebook statuses you’ve been reading. According to research by Katie Egan from the University of Wisconsin’s Department of Pediatrics, frequent references to alcohol on Facebook may encourage alcohol consumption. Egan studied the people most likely to brag about alcohol on Facebook, undergraduate males, and found that references to getting hammered were present in 85.3 percent of their profiles. And the more references to alcohol a student had on their profile, the more Facebook friends they had.
7. Democrats, Republicans and Starbucks Afficionados: User
Classification in Twitter
Marco Pennacchiotti and Ana-Maria Popescu from Yahoo! Labs
Which types of blogs do you visit more often? One that’s focused
on a specific interest, like cooking or a genre of books, or one that’s all
over the place?
Yahoo! Labs research on user classification on Twitter studied the value of classified profiles and showed that the more tailored a profile is towards a specific topic, the better response it will get on the Web. Using your social media platforms to cover a specific topic will help define your authority on the subject, improve your ranking in search engines, and allow your brand to get picked up by apps designed to suggest new accounts to follow on Twitter and Google.
Yahoo! Labs’ experimented with three defining social media characteristics: political affiliation, ethnicity, and affinity for a particular business. They then used the results of their studies to describe a robust machine learning framework for large-scale classification of social media users according to dimensions of interest.
6. Contingencies of
Self-Worth and Social-Networking-Site Behavior
Michael A. Stefanone, Derek Lackaff, and Devan
Rosen for CYBERPSYCHOLOGY, BEHAVIOR, AND SOCIAL NETWORKING
To determine social media behaviors based on gender, this study had 311
participants fill out a questionnaire measuring their contingencies of self-worth.
Not only did the study show that women identify more strongly with their image
and appearance, but it suggested that they use Facebook to express this
association. For many people, Facebook acts as a first introduction to others.
The pressure is building to have attractive photos on the website, and many
people are beginning to measure their self-worth and put their self-esteem on
the line for quality images.
5. Loose Tweets: An
Analysis of Privacy Leaks on Twitter
Huina Mao, Xin Shuai, Apu Kapadia from the 10th Annual ACM Workshop on
Privacy in the Electronic Society
most of the debates surrounding privacy on social media have concentrated on a
social network's privacy policies, there hasn't been as much attention given to
the role that users play in revealing their own personal information.
Researchers analyzed three specific types of tweets in this report: divulging
vacation plans, tweeting under the influence of alcohol, and revealing medical
conditions. Cross referencing these tweets with an analysis of who is tweeting,
both gender/racially and by country of origin, the researchers provide some
interesting analysis in regards to the impact of the messages. While the
findings of the research will be shocking to few, they are an important window
onto the mentality of Twitter users who have experienced a level of
"buyer's remorse" over something they have transmitted.
the majority of attention and research in 2011 was focused on Twitter and
Facebook, we can’t forget about the dark horse that is Tumblr. This year,
Tumblr was the 8th largest website in Nielsen’s U.S. Social Networks and Blogs
category. But it’s picking up speed, rapidly. According to the State of the
Media report, Tumblr nearly tripled its unique U.S. audience in the last year.
The microblogging site had 13.4 million unique visitors in the U.S. in July
2011 — up 218 percent from July 2010. Must have something to do with all
those “F*ck Yeah Ryan Gosling” and “Kim Jong Il Staring at Things” Tumblrs.
Facebook Data Team and University of Milan
by scientists at Facebook and the University of Milan
recently revealed that the average number of acquaintances separating any two
people in the world was not six, but 4.74. Researchers used a set of algorithms
developed to calculate the average distance between any two people by computing
a vast number of sample paths among Facebook users. They found that the average
number of links from one arbitrarily selected person to another was 4.74. In
the United States, where more than half of people over 13 are on Facebook (and
more than a few kids are lying about their age), it was just 4.37. Looks like
we’re all a little bit closer to Kevin Bacon than we thought. Awesome.
2. Social Networking Sites and Our
Keith Hampton, Lauren Sessions Goulet, Lee Rainie, Kristen Purcell for the
Pew Research Center’s Internet & American Life Project
Grandmom’s constant comments on your Facebook profile have larger implications than you thought. In 2010, The Pew Research Center’s Internet & American Life Project conducted a survey that explored people’s social networks and how their usage is related to trust, tolerance, social support, and community and political engagement. Their research revealed that as older generations become more active in social media, more young people become disengaged. This can have huge implications in the advancement of future social media, as well as online economics.