Spin Doctors Discover Innovation- Leaders Keep it Real

From the perspective of your workforce (as well as with the talent you want to attract) and your customers, company brand has become one and the same- both must be real and transparent.  As organizations revise their business strategies to stay competitive,  increasingly “innovation” is embraced as a business advantage, and incorporated into brand.  An article, You Call That Innovation? in this week’s Wall Street Journal, reports the word “innovation” has been used over 33,000 times in annual reports last year.  According

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