The reality is, getting out of one box means getting into another. Thinking outside-the-box really means finding a new box. A new box with different assumptions, prejudices, beliefs and parameters. A different box will give you different answers because it forces you to ask different questions.
Thinking in New Boxes, authors Luc de Brabandere and Alan Iny say that the improved solution will be found in a new box. Here’s the key thought: “Since your brain needs models or boxes to think, the key to being creative in practical ways, to managing change during these times of such uncertainty, is to first try to understand your existing boxes to a greater degree, and then attack any situation or issue by developing a range of new boxes. You can then carefully choose which box(es) to use, even as you embrace the ambiguity inherent in doing so.”
Based on how the human mind actually thinks and reasons, the authors have developed a five-step approach to thinking in new boxes:
Step 1: Doubt Everything
All of your ideas, even the most successful, are hypotheses within you—and not set in stone. “Step one of our process involves acknowledging the seductive comfort of the boxes you’re using now.” It’s understanding that the way you have been pre-wired may be curtailing your ability to develop new perceptions.
Step 2: Probe the Possible
Reexamine the world in front of you with vigor, diligence, and refreshed self-awareness. Use prospective thinking “Prospective thinking means taking a more expansive, long-term view of things, staying open to all sorts of possibilities, and doing your best to stay fully aware of what is happening both within and outside your organization or your immediate environment.”
Step 3: Diverge
In step 3 you will try to create as many new models, concepts, hypotheses, and ways of thinking. “Divergence is about not only permitting but actively encouraging the expression of diverse and sometimes wildly opposing ideas, beliefs, opinions, and visions, including those that are unpopular, unattractive, or unconventional, even those that seem misguided, reactionary, or downright absurd. But, we cannot stress enough, you should always begin divergence armed with a carefully framed question that you will then, instead, work to answer.”
Step 4: Converge
In this step we evaluate our ideas, choose the most promising among them, and then zero in on which should be implemented, or in what order you think they should be pursued. “Convergence is about beginning to translate ideas into reality rather than simply trying to give birth to more and more ideas; it is about prioritizing decisions so that you can act on your best ideas.”
Step 5: Reevaluate Relentlessly
No good idea remains good forever. “To be successful, it is imperative to create one new box after another, embracing change, and knowing when it’s time to discard one box and replace it with another.” As the world changes, we will need to change. We will need new boxes.
Thinking in new boxes is first about being aware of the box you’re in and why you’re in it. The reason many find it difficult to change – to move to a new box – is because they don’t why they think and do what they do. Once you do, it’s easier to see where you need to go and what you need to do.
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