A Cognitive Approach to Innovation

human brain in lightbulbInnovation and creativity are usually thought of in two ways: One, as an individual attribute – some people just have that certain quality that allows them to constantly come up with bright new ideas. Two, as a desirable property of an organizational culture – some companies (think Google or Apple) seem to sense what consumers want before they themselves know what they want, and produce beautiful products to suit. Much research has been conducted on both ‘individual’ and ‘organizational’ innovation, but what interests me most are the similarities between the two. Continue reading
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