A New Form of Crowdsourcing for Innovation: Problemsourcing

A New Form of Crowdsourcing for Innovation: ProblemsourcingAn increasing number of companies use crowdsourcing today, tasking the crowd to come up with creative solutions to their corporate problems. But this open, company-initiated approach has drawbacks, like the uncertainty of crowd response, the temporary nature of the relationship or the identity clash that can arise when there is a poor fit with the identity or culture of the organization. Continue reading
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