Changing the Innovation Game

Changing the Innovation GameOpen Innovation has gained a lot of traction since Henry Chesbrough’s eponymous 2003 book. Simplistically, it can be split into two. The first, the vast majority, is inbound, where a business uses the assets of other companies to develop something new and take it to market. The second is outbound, where a company licenses its assets to somebody else to take to market. Continue reading
This entry was posted in Leadership and tagged . Bookmark the permalink.

Comments are closed.