Crowdsourcing = Marketing or Innovation?

Crowdsourcing = Marketing or Innovation?When companies tap into the crowd in the right way, they can reap lots of benefits. They are primarily focused on innovation and marketing and while many believe (myself included) that the "proper” form of crowdsourcing leans towards the innovation benefits, we do see lots of initiatives that are more about marketing than innovation. Continue reading
This entry was posted in Leadership and tagged . Bookmark the permalink.

Comments are closed.