Feeling the Creative Sizzle

Feeling the Creative SizzleThere's a saying in marketing, "It's not the steak, it's the sizzle." In other words, people do not really buy a product. Rather, they buy the emotions and feelings associated with the product. Steak is not bought because it's a chunk of beef. But, because if it is well cooked, it will taste delicious (if you are not a vegetarian, anyway!) Continue reading
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