Morning Advantage: Facebook’s Plan for Global Domination

You tech savvy Westerners may find this hard to fathom, but most of the world still doesn’t own a smartphone. And for Facebook, that’s one big “like.” According to Christopher Mims in Quartz, Facebook’s model to dominate the digital global marketplace goes something like this: by making deals with carriers in parts of Africa and Asia, a scaled-down version of the social network is offered for free to mobile users who don't have smartphones. Why? “By the end of this year, there will be more mobile phones on earth than people, and 73 percent of those phones will be something other than smartphones,” notes Mims.

By getting in the game early, Facebook can “completely own its users’ first contact with the web," he writes. It just might work: because Facebook is inherently viral, why wouldn’t anyone want to stay connected with friends and share content, at no additional cost? “It gives Facebook, in a way that not even Google has accomplished, the chance to become the world’s homepage.”

VINCE LOMBARDI IS ROLLING OVER IN HIS GRAVE

Helicopter Coaching Hurts Would-Be Leaders (New York Times)

There’s a reason New York Jets quarterback Mark Sanchez is underperforming: he was coddled by his coaches. This makes him a perfectly fine quarterback, argues William C. Rhoden, but a lackluster leader who, without major mistakes to learn from, hasn’t much developed over four seasons. Compare him to Eli Manning of the Giants, who was allowed to fashion his own leadership style both on and off the field. He learned to persevere amidst criticism — and comparisons to his older brother. The message: if you love your leaders, set them free. An interception or two is par for the course (pardon the mixed-sports jargon).

ENGINEERS ARE PEOPLE, TOO

Design Thinking For Social Good (BoingBoing)

What do humans value? This is an important design and engineering question, according to IDEO founder and Stanford professor David Kelley. In a Q&A with BoingBoing’s Avi Solomon, Kelley stresses that empathy can be the driving force behind innovation: “You don't usually think of engineers as people people, so to speak,” he explains, “but my experience has been that when engineers really feel that something would be important to people, would have meaning in people's lives, that's highly motivating and it makes them work really hard.” Productivity: check. Doing awesome things for humanity: check. Not bad at all.

BONUS BITS:

Never Let Them See You Sweat

How a Hotter World Could Make Us All Less Productive (Wonkblog)
The Economics of Pussy Riot on YouTube (Bloomberg Businessweek)
Employee Shopping: "Acqui-Hire" Is The New Normal In Silicon Valley (NPR)

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