Morning Advantage: Making Money the Old-Fashioned Way

"We haven't seen this kind of hiring since the early '90s," says Ken Brusic, the longtime editor of the Orange County Register in suburban Los Angeles, which after sinking into bankruptcy three years ago was purchased this summer by a Boston-based investment firm. In the past few weeks, NPR reports, Brusic has hired some two-dozen print professionals, and he’s still looking for a movie critic, a magazine writer, and many more reporters.

Since new CEO Aaron Kushner arrived, fresh from running a greeting card company, the Register has cut back on blogs, and a paywall is on the way. Kushner says he’s got nothing against digital journalism. It's just that most of his paying customers buy the print product. What’s more, so do his advertisers, "When you see very smart people like Kohl's or J.C. Penney who are actively reducing what they are doing digitally in order to do more in print, they're not doing it because it's trendy," he says. "They're doing it because it's valuable and it works."

YOU BE THE JUDGE

Opening Up the Super Bowl Ad Meter (AdAge)

Since 1989, a select group of a few hundred viewers, closeted in a couple of undisclosed locations, has been rating the Super Bowl commercials for USA Today’s controversial and influential Super Bowl Ad Meter. This year, you can join them. To extend Ad Meter's reach and bolster its credibility, USA Today for the first time is inviting viewers everywhere to weigh in online through this microsite. You may have thought you’d done that last year on Facebook, but, loathe to cede any power to a digital rival, USA Today didn’t count those votes in its final tally.

NONE OF YOUR BUSINESS

What Makes People Spill Their Intimate Secrets (Working Knowledge)

You’re more apt to offer up personal information if questioned in decreasing order of intrusiveness — in a survey that starts with, say, “Have you cheated on your spouse?” and ends with “Have you eaten meat in the past year?” than one arranged the other way round, reports Harvard professor Leslie John in this roundup on research into people’s irrational approach to privacy. You’re also more likely to admit to unethical behavior on a rinky-dink on-line survey entitled “How BAD are U???” than on one that appears to be officially sanctioned by a reputable university. That is, she concludes, you’re most likely to let your guard down when your privacy is least likely to be protected.

BONUS BITS:

News You Can Use

Paper Towels v. Air Dryers (Conversable Economist)
Back-Up for Your Brain (The Verge)
20 Great Infographics of 2012 (Visual.ly)

This entry was posted in Leadership. Bookmark the permalink.

Comments are closed.