Morning Advantage: Social Media Lessons from 123 Sesame Street

Last week’s presidential debate may very well go down in history as "the Big Bird debate,” thanks to the social media frenzy that ensued when Mitt Romney said that he would cut funding to PBS if elected president, despite the fact that he likes Big Bird. After people took to the Twitterverse in droves to get Big Bird’s back, Entrepreneur's Catherine Clifford reported that it was the most tweeted political event in history, with 10.3 million tweets in 90 minutes. (Every minute, there were 17,000 tweets for "Big Bird" and 10,000 tweets per minute for "PBS.”) Even President Obama’s team got in on the action with the tweet: “Thank goodness somebody is finally getting tough on Big Bird.”

Media outlets such as, Mashable Business, and CNET pointed out how expertly — and quickly — PBS responded with a timely Twitter ad buy. Entrepreneur’s best advice for businesses who find themselves in an unexpected social media firestorm? The absolute worst thing you can do is not respond. "Things happen quickly. Really quickly. And you can’t have your head in the sand.”


Peapod Creates Virtual Grocery Aisles for Subterranean Shoppers (Fast Company)

In an innovative new ad campaign, Peapod has placed 100 billboards that mimic grocery store aisles in subway stations around the country. Each features about 50 items from Peapod’s roughly 11,000-item inventory. While they’re waiting for their trains to arrive, urban commuters (who make up Peapod’s core customer base) can make use of their time by scanning barcodes with their smartphones to add items to their grocery lists. It’s a half-clicks/half-bricks grocery shopping experience that Peapod hopes will get people to use their app: “It grabs potential customers in a way that a direct mail piece can’t,” explains Peg Merzbacher, Peapod’s director of marketing, “and it’s a repetitive message that they see every day.”


The Best Idea We’ve Heard for Getting into Business School (Wall Street Journal)

Forget about taking the GMAT a fifth time. Forget about practicing how you'll answer "What do you do for fun?" Instead, make a lunch date with the person you've asked to write a recommendation. Applicants don't spend enough time talking to their recommenders, Keith Vaughn, assistant dean of MBA admissions at USC's Marshall School tells the Wall Street Journal. "Talk about your goals and aspirations," he says — that way the person recommending you can write about you in a personal way.
Andy O’Connell


Health-Conscious Office Equipment

Bike Desk Powers Your Gadgets, Meetings, and You (Mashable)
Office Upgrade: Work Pillow (Bloomberg Businessweek)
A Review of the Treadmill Desk (Inc.)

This entry was posted in Leadership. Bookmark the permalink.

Comments are closed.