Check out these new and forthcoming books from HBR Press:
The $10 Trillion Prize: Captivating the Newly Affluent in China and India
by Michael J. Silverstein, Abheek Singhi, Carol Liao, and David Michael
In The $10 Trillion Prize bestselling author Michael J. Silverstein and his The Boston Consulting Group colleagues in China and India provide the first comprehensive profile of the emerging middle class. Insightful and backed by rigorous research, this book takes you inside the hearts and minds of today's emerging Chinese and Indian consumers and will help you comprehend the forces driving their choices and behaviors.
Information Wants to Be Shared (HBR Single)
by Joshua Gans
Stewart Brand famously declared, "Information wants to be free." Except he didn't (not really). And it doesn't. Information is much more complicated than that. What information really wants — what makes it more valuable, useful, and immediate, Joshua Gans argues — is to be shared. Using the tools and logic of information economics, Gans shows how sharing enhances most information's value. Provocative, intriguing, and useful, Information Wants to Be Shared will change the way you think about your ideas and the media you use to consume and produce them.
Producing Prosperity: Why America Needs a Manufacturing Renaissance
by Gary P. Pisano and Willy Shih
For years — even decades — in response to intensifying global competition, companies decided to outsource their manufacturing operations in order to reduce costs. But we are now seeing the alarming long-term effect of those choices: in many cases, once manufacturing capabilities go away, so does much of the ability to innovate and compete. Manufacturing, it turns out, really matters in an innovation-driven economy. In Producing Prosperity, Harvard Business School professors Gary Pisano and Willy Shih provide the clearest and most compelling account yet of how the American economy lost its competitive edge — and how to get it back.
Ask most people what describes an effective CEO, and you'll arrive at the following consensus: seasoned, but also charismatic, cutting-edge, and Wall-Street savvy. But is this the blueprint we should be following? Not necessarily. In The Outsiders Will Thorndike tells the stories of eight iconoclastic leaders who helmed firms where returns on average outperformed the S&P 500 by over 20 times — and he uncovers the consistent and rational traits that helped these select leaders achieve such exceptional success.