PSA’s Hybrid Air – A Low Cost Technology for the Post-Crisis Rebound

PSA’s Hybrid Air – A Low Cost Technology for the Post-Crisis ReboundWriting in December about past lessons on innovation for the post-crisis rebound, I relayed Marc Giget’s view that crisis have proven to be a fertile ground for innovation as long as it is frugal. Cost-efficient products, whether in terms of acquisition cost or running costs or both, are the typical winners that lead the way out of the crisis. Continue reading
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