Stimulate Creativity – open ended objects for brainstorming

Stimulate Creativity - open ended objects for brainstormingFast prototyping is a well-known approach to test new concepts through partial completion. But what if the prototype were not the transfer of a new concept, but a way to generate new concepts and creative ideas? That's the path that Virginia Cruiz and Nicolas Gaudron, founders of design agency and innovation consultancy IDSL, have investigated and described in "Open-ended objects: a tool for brainstorming". Continue reading
This entry was posted in Leadership and tagged . Bookmark the permalink.

Comments are closed.