Technology Adoption in Consumer Markets

Technology Adoption in Consumer MarketsCrossing the Chasm was first published in 1990 and has enjoyed continued relevance ever since. That said, some time after the Y2K meltdown, a whole new raft of companies began to dominate the tech landscape, none of whom appeared to have crossed any chasms. Welcome to the world of Google, Facebook, YouTube, Amazon, and Skype. Continue reading
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