The Best Innovation Strategy is Searching for Needs

Best Innovation Strategy is Searching for NeedsThe Booz & Company’s study confirms that following a Need Seekers strategy offers the greatest potential for superior performance in the long term. Fifty percent of respondents who defined their companies as Need Seekers said their companies were effective at both the ideation and conversion stages of innovation compared with just 12 percent of Market Readers and 20 percent of Technology Drivers. These are the same companies, by and large, that consistently outperform financially. Continue reading
This entry was posted in Leadership and tagged , . Bookmark the permalink.

Comments are closed.