The HBR Article That Keeps Google Growing

Clayton Christensen and Michael Overdorf's "Meeting the Challenge of Disruptive Change" was published 12 years ago, but somehow seems even more relevant and prescient now than it did then. It was written not long before I became CEO of Google, and its message is one that truly influenced me as CEO — and continues to influence me today. Google prides itself on being a nimble and inventive company, even as it grows larger and larger. The recommendations Christensen and Overdorf laid out 12 years ago helped make that possible — and will live on in virtually everything the company does in the future. The article is a simple, clear guide for innovative companies, big and small, looking to keep growing without sacrificing the innovative thinking that allowed them to succeed in the first place.
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