Despite the explosion of social media, few sales reps and marketing people are using it effectively. A recent survey by BtoB magazine found that only 5% of B2B marketers said social media was a "fairly mature and well optimized" part of their marketing mix. A majority of marketers are "in the early stages" and 17% don't use social media at all. In fact, many companies have policies that prohibit employees from using social media during business hours.
In this webinar, Barbara Giamanco and Kent Gregoire describe how organizations can take advantage of social media to drive sales. They describe how with a bit of managerial discipline, social media can fit within an organization's existing sales process — and can make the sales organization more efficient and effective.