What exactly is an innovation strategy?

What exactly is an innovation strategy?At many companies, the term 'innovation strategy' refers simply to an agenda for new product development or a technology roadmap for R&D. This is like picking up a single leaf in the forest and calling it a tree. Innovation strategy is not merely about the next product launch or patent registration. It's about exactly how your company intends to become (or remain) a world-class innovation champion. Let's face it, not many organizations have so far managed to build a deep, enduring capability for innovation - one that consistently drives profitable revenue growth and that delivers a strong competitive advantage over the longer term. Continue reading
This entry was posted in Leadership and tagged . Bookmark the permalink.

Comments are closed.