Why the Top 20 R&D Spenders Waste their Money – Lessons from Microsoft & GM

Why the Top 20 R&D Spenders Waste their Money - Lessons from Microsoft & GMMany people equate spending on R&D with investing in innovation. The logic goes that R&D spending is lab spending, and out of labs come innovations. Hence, those that spend a lot on R&D are innovative. That is faulty logic. Continue reading
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