Will Your Strategy Kill Your Company?

Will Your Strategy Kill Your Company?Many companies once believed - and some of them evidently still do - that business models were essentially immortal. The prevailing attitude was that while product portfolios might need to be refreshed every now and again, successful strategies would remain successful for the rest of time. Shell would suck oil out of the ground, General Motors would make cars, Xerox would make copiers, and that's the way it would always be. Continue reading
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