Guidelines to Plan and Facilitate a Brainstorming Session

In a previous post, I referred to brainstorming as one of the most constructive and fruitful techniques to collect project requirements.

Brainstorming can be similarly effective and efficient when applied to solving challenges in a project. Project managers can gather the project team together and brainstorm for creative ways to address the issues.

In a brainstorming session, the project manager can take on the planner role, as well as the facilitator role.

As a planner, project managers might consider the following guidelines:

  1. Clearly outline the problem or the idea to be explored.
  2. Define basic ground rules, such as no criticizing, analyzing or judging ideas during the session. Criticism inhibits creativity. The ideas evaluation should be done at the end of the session.
  3. Depending on the complexity of the targeted problem or idea, plan the session with no more than five to 10 people. In a larger group, it's challenging for everyone to participate.
  4. When looking to develop new ideas or concepts, gather a mixed audience to gain a wider perspective. On the other hand, if looking to solve a problem, gather people from a focused or specialized group.
  5. Schedule sufficient time so that people won't feel constrained. Factor in time for breaks so that people can feel refreshed.
  6. Have someone capturing the generated ideas and the underlying notes. 
  7. Plan the logistics such as use of flip charts, pin boards, snacks, etc.
As a facilitator, project managers might consider the following best practices:

  1. Create a relaxed atmosphere that stimulates creativity.
  2. Start the session with an icebreaker, a warm-up exercise or something funny.
  3. Allow open brainstorming but keep the focus on the initial idea or problem.
  4. Encourage everyone to participate and ensure a fair participation from each attendee.
  5. Accept all ideas positively and appraise them equally.
  6. Encourage people to be constructive, as well as to build on people's ideas.
  7. Keep the session unstructured and unconstrained.
Do you use brainstorming on your projects? What is your experience and results?

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