Why project management matters for communicators

Good project management enables PR professionals to hit deadlines rather than cause delays...

It’s easy in communications, where we’re used to short deadlines and a fast pace, to dismiss project management as an unnecessary and delaying step. After all, the reason we’re good at our jobs is that we have the ability to just get on with it. But it’s also odd that we do avoid it, given our proclivity for thinking the unthinkable – “an issue ignored, is a crisis ensured”.

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