The goal of social media is to turn customers into a volunteer marketing army. –Jay Baer
Just a few years ago social media was seen as an adolescent playground. Selfies, Facebook pokes, and pointless status updates created what seemed to be a cesspool of millennial playtime.
Times have changed. If you don’t have an ongoing social media campaign you’re out of the loop and your business is behind. From your college, your favorite local restaurant, your local dry cleaners and your Uncle Marty, everyone has an account.
But your activity should have a purpose behind it. Every tweet, picture, forum, and update should inform and engage your audience. A thousand tweets means nothing if it doesn’t spur your audience to act.
During a GovLoop online training session, Tim Fullerton, director of digital strategy at the Department of the Interior [GovLoop; Twitter; LinkedIn] outlined his approach to social media at the DOI and where he sees the future of citizen engagement in the future. Read below for more details on his tips, and
*GovLoop would like to thank our partners Carasoft and Teradata.