Volume - It is almost impossible to understand the shear amount of data
Velocity - Data comes in fast and furious
Variety - Data comes in all forms - structured, un-structured, semi-structured
Olavsrud says "the biggest challenges to big data is finding a place to store the information and protect the security of that data."The Santa Cruz Police Department is using big data to prevent crimes. Check out our interview with Zach Friend the crime analyst for the Santa Cruz police department.